Tools for online reputation marketing

Like the Loch Ness Monster, reputation marketing has long been considered a figure that is shrouded in mystery. Shai Aharony from Redboot Online sums it up as “tools that allow you to analyze, track, monitor and engage online activity, giving you the power to directly respond to customer complaints and turn potentially damaging feedback into a positive experience.” If you are still unsure, take a look at these 10 tools that provide a better theoretical as well as practical understanding:

ConsumerAffairs

Businesses can forge a strong online reputation and boost revenue with an array of advanced features. Namely, unpaid business plans along with third-party accreditation programs coupled with powerful software as a service (SaaS) platforms – offering companies various resources to convert customer engagement into cash.

BazaarVoice

Ideal for companies with deeper budgets, BazaarVoice extends the online marketing potential of customers’ voices to shopping portals, offline channels as well as natural search. Customers are also able to leave reviews, rating, questions and other customer-generated content on client websites which will then be shared on social media.

Better Business Bureau

Suitable for entrepreneurs and SMBs, not only does this non-profit group mediate and resolve customer-business disputes but also helps you to personally interact with customers – other networking services are also available at an affordable price.

Yotpo

The mechanism behind this ecommerce-oriented plug and play solution is that if you have made online purchases via Yotpo, after receiving them you will get an email asking you to review the product(s). This Mail After Purchase (MAP) provides more verified reviews since they are sent directly to the customer.

Cision

Focusing more on public relations, Cision allows your company to connect with over 1.6 million contacts and outlets, including influential journalists, bloggers and social influencers that would normally be inaccessible.

Percolate

Create campaigns, store files, create content and manage your business’s marketing efforts with Percolate. It takes into account all your details, target audience, brand identity and objectives, after which it provides a cross-channel marketing calendar that helps you plan ahead and eases the process of sharing content with consumers on social media, the Internet and other methods.

Reputation Loop

Similar to Yotpo, Reputation Loop primarily works by automatically emailing customers for product reviews but with this tool, additional features such as real-time reporting, review monitoring on Yelp and Google+ are at your brand manager’s disposal.

TinyTorch

Utilizing social influencers and user-generated content (UGC) to build your online profile, TinyTorch is a social platform that allows brands to identify, monitor and manage their online presence. The tool helps you locate your most influential customers and redistribute their stories and photos across multiple marketing channels.

HootSuite

This social media management platform allows your business to monitor and sync all social media accounts onto one interface. HootSuite makes it easier to monitor customer feedback on their social media accounts and share positive reviews across multiple social media networks at once.

TrustPilot

TrustPilot is ideal for businesses looking for something simple to work with. Users get to leave business reviews on its website while offering both free and paid brand listings. It’s an easily-navigable site equipped with an assortment of analytic and engagement tools,

Building a credible and consistent brand reputation might not be easy, but it isn’t an impossible task to complete. Whether or not you have one, it’s never too late to start. Please contact us if you have any questions regarding the efficient tools that’ll help you get started on creating your own company’s reputation.

Published with permission from TechAdvisory.org. Source.

More to social media value than meets the eye

When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company’s social media. The reality is that there is no tried and true method to solving this enigma, but we will offer you some advice on how you can uncomplicate the mystery.

ocial media is important for your business and it can have a great deal of value for your company if utilized correctly. Of course measuring this value is an imperfect science. While we don’t have a magic formula to help you figure it out, we do have a few things for you to consider when it comes to estimating it for yourself.

Followers matter but…

…they are not the end all be all when it comes to your social media efforts. When social media first started, it was all about how many followers you had. In the eyes of consumers, more followers equaled more credibility. However, that sentiment is no longer a prevailing thought among consumers and the number of followers you have won’t make or break your organization.

However, having a lot of followers does still reflect well on your business and it also gives you an easy way to reach your target audience directly. This is where it becomes important to monitor things like average clicks, the number of clicks the page you shared got, and conversion rate – the number of people who clicked on your share that turned into a sale or lead. If you have 100,000 followers but don’t get clicks, then your social media doesn’t hold a whole lot of value. The next point comes in handy if you’re having trouble monitoring all of these.

Simplify the way you monitor social media

A lot of businesses make a simple mistake that convolutes the way they estimate the value of social media. That mistake is failing to create unique campaigns and contact points for each social media channel. Doing this can make it difficult to determine just what leads and sales are coming from which media. Here’s an example for you. Your business shares a link on Facebook, Twitter and LinkedIn to a page on your website where people can download a free report. You get 150 people to download which is good but it can be hard to determine just where everyone came from to download the report unless you have advanced tools like Google Analytics at your disposal.

That’s why for every promotion or pitch page on your website that you share via social media, you should create a distinct URL for each one so you can easily monitor where people are coming from. This will help you understand what kind of value each of your social media channels has. You might also want to consider creating a separate phone number for each social media channel so that way when a person does call, you will know where they came from. This option is especially easy and cost effective to implement if you have a VoIP phone system in place.

Set social media goals

Without goals in place, it’s pretty hard to figure out the value of anything including social media. If you already have social media goals established, then these are probably the place to start in determining the value of your company’s social media. If goals have not been set up, you are going to want to create some and see if your company is able to reach these. That’s because the easiest way to determine if something has business value is to establish if it can help your company reach its goals. If you see that social media isn’t doing this, then you’ll need to reconfigure your strategy accordingly. If social media is adding value, then you will want to dig deeper using different tools to get a better idea of just what that value is.

If you aren’t using social media to add value to your business, then you are losing out. And if you aren’t utilising technology to assist in these efforts then you are really falling behind. Talk to our experts today to see how you can get started.

Published with permission from TechAdvisory.org. Source.

Tips for smart BI planning

Implementing Business Intelligence (BI) software and other tools can help your company grown by leaps and bounds. However, it has to be planned for with the proper level of diligence and care to truly be beneficial to your business. Haphazardly installing BI software can result in an expensive misstep that sees you fall behind the competition. But with well executed BI planning and implementation, your company can grow in ways never imagined.

Quite a few business owners see other companies using BI software and tools successfully and hope to emulate those results. Unfortunately, BI goes far beyond installing a program on your employee’s computers and expecting them to churn out results because of it. In fact, without proper planning in place, you could end up losing money on your BI investment.

If you’re ready to bring BI software and tools to your small or medium-sized business but aren’t quite sure what your should be looking for, here are four things you need to consider during the planning process.

What data do you need to know

BI software is great at helping you obtain data and presenting it to you in all kinds of different ways. But it’s only helpful if you can actually use the information. Too many businesses jump on the BI software bandwagon because they hear about the great results other companies have achieved using these tools. However, if you don’t know what information you’re looking for or how to use that data to your advantage, BI software essentially becomes a toy for you and your staff to play with.

That’s why you need to fully understand what information and data your business needs before implementing any BI software. This will help you pick the best tool for your needs and then utilize it to great effect.

Create specific goals

When you are planning to implement BI software it is vital to have a specific endgame in mind. Increasing profits sounds great but it’s hard to utilize BI effectively when tackling a goal of that magnitude. Instead focus on performance metrics you can measure like higher closing rates or more online conversations. This will help make your planning easier and allow you to find the BI tools required to reach those goals as well as track your progress along the way.

Think about today and the future

It is important to not only think about BI software in correlation to your short term goals but your long term ones as well. You want to make sure your BI software is useful both now and in the future. Find something that can grow alongside your company over the long haul. You don’t want to constantly be changing or adding on to BI tools unless it is absolutely necessary. If possible, find BI solutions that are scalable and flexible so they can help over a longer period of time.

Keep it simple

Sometimes the desire to know more about your company can see you end up overloading your staff and employees with complex toolsets and data. The goal, especially for small and medium-sized businesses, should be data that is quickly accessible and easy to comprehend. This will allow you and your team to make speedy and informed decisions. Convoluting the process with unnecessary information or complicated process will only serve to negate what you are trying to do by installing BI software in the first place.

BI tools and software are designed to help you work smarter, not harder. When you plan to bring them to your company, this is something you will want to keep at the forefront of your decision making process.

If your company is looking to start utilizing BI tools, our team of experts can help. Together we can create a BI plan that works best for your business.

Published with permission from TechAdvisory.org. Source.