Twitter reveals new SMB dashboard app

The ocean has a strange way of making you feel so small; so does a Twitter account with virtually no followers. It does become quite hard for your small- to medium-sized business to establish a strong online presence when they are surrounded by singers and supermodels with their own collection of trending hashtags. This is the part where you’d wish you had come across a genie lamp; while waiting for that to happen, take Twitter’s new dashboard app out for a spin.

According to Noah Pepper, Twitter’s product and engineering manager, “For businesses, Twitter is a place to share news, tell stories, and have conversations that support, educate, and delight their customers.” On top of that, he states that “It’s a place for authentic interactions – but we know that creating these kinds of connections isn’t always easy for businesses that are time and resource-constrained.” Because of this, Twitter has developed a brand new application that helps lighten your social media load — enter Twitter Dashboard.

Twitter Dashboard specifically caters toward small- to medium-sized businesses, helping them to establish a fast, efficient and affordable means to manage their online presence. It helps you easily track and engage with audiences. The free app is still in the beta phase but is available to all businesses in the United States via iOS devices. There’s also a desktop web version as well.

With the help of Twitter Dashboard, social media managers can schedule tweets and set up customized feeds with the sole purpose of tracking what’s being said about a particular business. There are tools in the app that aids in tracking keywords as well as brainstorming ideas for potential tweets.

Here are some examples from Noah Pepper:

  • Say you work at a restaurant. You can come up with something like, “Your team is as unique as your business. Tweet a surprising fact about one of your team members.” This helps remind you to share some of the recent recognition your chef has received.
  • Or if you are an interior designer, when you see the tweet “Share the love. Like and Retweet kind words from your customers,” you’re prompted you to Retweet the next customer’s reaction to one of your projects.

Twitter Dashboard may not be of much use to savvy online marketers, but for those who have just dipped their toes into social media, it might help build the confidence needed to take flight. And this is exactly what Twitter needs if it’s aiming to increase overall platform engagement.

Small- and medium-sized businesses should seize every opportunity they can to grow. Leverage the power of social media and see your company spread its wings and fly, soaring amidst the chirp of the blue birds tweeting. For further questions about Twitter Dashboard, feel free to give us a call, follow us, tweet us or give us a direct message — we’re always ready to help.

Published with permission from TechAdvisory.org. Source.

6 tips for improving your SMB’s Facebook page

Although some view Facebook as a strictly social platform reserved for selfies and political rants, its $350+ billion market value screams otherwise. While it isn’t something you should be shoveling money into, it probably is a sales avenue you’re neglecting. Aside from purchasing ads, there are a host of FREE ways to go about improving your SMB’s Facebook page. We’ve listed six of our favorites here.

Use video whenever possible

Recently, Mr. Zuckerberg himself was caught opining about the value of video in social media. And while there hasn’t yet been any news about newsfeed algorithms giving preference to video, it’s definitely a safe bet when compared to texts and graphics. Facebook Live is an excellent way to engage your subscribers, and there are several ways to leverage it for increased profitability. Whether it’s an Ask Me Anything segment or a promotional announcement, hit that record button more often for more engagement.

Facebook only promos

While we’re on the topic of promotions, make sure you’re creating some that are only available through Facebook. If you’re simply reposting those from your website or e-commerce store, it’s harder for followers to justify maintaining any interest in your page. Use Facebook Live or a pre-recorded video to introduce a better-than-usual discount on your products or services. The key here is getting customers to actually visit your page, so make sure it’s not a coupon code or a link they can just pass on to friends. Ask the first 100 viewers to post their email address in the comments section of the video. If their increased dwelling time doesn’t make a lasting impression on them, it probably will make an impression on their Facebook newsfeed algorithm.

Facebook CTAs: use them and update them

Unbeknownst to most, the ‘call to action’ button on your business page can be edited to display more than a dozen different messages. Experiment with the different messages and where they link to. You’ve probably stared at the CTAs on your .com page for hours, hoping to come up with a hard-hitting sell — why wouldn’t you do the same on Facebook?

Don’t just link to yourself

The most insightful page will always be the most valuable one. If someone has already liked your page, they know you exist and they have a decent idea of what you sell. Make sure to take a break from posting links to your site, and include relevant news and information that relates to your field. If your merchandise is videogames, inventory updates aren’t going to provide much value to your followers. Post third-party reviews of items you stock or industry news that readers will find interesting.

Pin to top function

When you find the post that keeps followers coming back for more, why bury it beneath more recent and less popular posts? Click the arrow in the upper-right corner of the post and select Pin to Top. This will keep it above everything else and impossible to miss for anyone visiting your page. It could be anything we’ve already discussed in this article: promotions, videos, popular third-party content — anything timely and relevant.

Be personal

Lastly, use your company’s Facebook page as a place where followers can engage you on a personal level. There are countless opportunities for stiff, formal business language and attitudes, but social media isn’t the place for that. Post fun, behind-the-scenes photos of your business, respond to comments in a conversational tone, make jokes — anything that sets your page apart from your customer service accounts.

Facebook may be free, but that doesn’t mean a profitable page is a walk in the park. For all the latest tips, trends, and features, you’ll need an expert. Exploiting social media for your bottom line is a slippery game, but it’s one we play every day. For a partner who can turn your ‘Likes’ into dollars, contact us today.

Published with permission from TechAdvisory.org. Source.

So what’s new in SEO and social media?

When it comes to technology news, breakthroughs, innovations, and what-to-do’s, we’ve always got our eyes peeled for the latest and greatest. Paying close attention to what’s trending is critical not only to our success, but to that of our clients as well, which is why we’re taking a look at 5 popular SEO and Social Media tactics happening now.

Everyone knows about death and taxes, the two most famous certainties that we must endure. If there were a third, surely it would be that without robust up-to-date search engine optimization (SEO) and social media strategies, your business will fall behind.

And since there’s no time like the present, we’d like to put forth some of the things that your business should consider taking into account this year in order to increase awareness of your brand, drive more traffic to your websites, and ultimately boost conversion rates.

1. Conversational search

With the success of digital assistants like Apple’s Siri, and the relatively recent roll outs of Amazon Echo and Google Home – two virtual helpers for the home – voice recognition is becoming much more prominent. For businesses, this means adapting your site’s content so it’s detectable by spoken phrase searches in addition to simple short keyword searches.

2. Social publishing

There’s tons of content published on social media, but what’s changing is the convenience with which it can be consumed. Users are ever more at ease with the videos and full-length articles dropping into their feeds – and with not having to leave the comfort of their favorite social apps to see them. The new challenge for companies will therefore be to publish high-quality content through social channels first.

3. Real-time customer interaction

Having interesting videos on your social media channels is practically old hat. Nowadays, given our speedy and seemingly omnipresent internet connections and our on-demand expectations, the move is towards live, streaming, “in-the-moment” interplay with customers, which has been shown to capture users’ attention for longer periods of time than recorded video content.

4. Increasing emphasis on apps

Mobile users spend nearly 90% of their time in mobile apps and just 10% on mobile websites. It’s not surprising given their relative ease of use, and this disparity could become even greater as social media platforms continue favoring apps and search engines like Google continue developing a “web of apps” – something that just might mean the end of traditional websites in the mobile environment.

5. More rich answers

“Rich answers” are Google’s attempt to provide search results that are sufficient enough to eliminate the need to click through to a website for more information. Their prevalence is on the rise, which could significantly reduce the amount of visits to your site. But it does provide an opportunity to use “structured markup,” a protocol that allows search engines to display your site’s data in more creative ways.

As always, the fast-moving advance of ways to optimize your internet presence is keeping us on our toes, and these 5 trends will likely make a difference for you in 2016 and beyond.

So if you sense a need to enhance your company’s SEO and Social Media strategies – but you’re not entirely sure about what to do first or how to do it – remember what Benjamin Franklin once said: “An investment in knowledge pays the best interest.”

We’ve got the knowledge, call us today and start collecting on those dividends right away.

Published with permission from TechAdvisory.org. Source.

Tools for online reputation marketing

Like the Loch Ness Monster, reputation marketing has long been considered a figure that is shrouded in mystery. Shai Aharony from Redboot Online sums it up as “tools that allow you to analyze, track, monitor and engage online activity, giving you the power to directly respond to customer complaints and turn potentially damaging feedback into a positive experience.” If you are still unsure, take a look at these 10 tools that provide a better theoretical as well as practical understanding:

ConsumerAffairs

Businesses can forge a strong online reputation and boost revenue with an array of advanced features. Namely, unpaid business plans along with third-party accreditation programs coupled with powerful software as a service (SaaS) platforms – offering companies various resources to convert customer engagement into cash.

BazaarVoice

Ideal for companies with deeper budgets, BazaarVoice extends the online marketing potential of customers’ voices to shopping portals, offline channels as well as natural search. Customers are also able to leave reviews, rating, questions and other customer-generated content on client websites which will then be shared on social media.

Better Business Bureau

Suitable for entrepreneurs and SMBs, not only does this non-profit group mediate and resolve customer-business disputes but also helps you to personally interact with customers – other networking services are also available at an affordable price.

Yotpo

The mechanism behind this ecommerce-oriented plug and play solution is that if you have made online purchases via Yotpo, after receiving them you will get an email asking you to review the product(s). This Mail After Purchase (MAP) provides more verified reviews since they are sent directly to the customer.

Cision

Focusing more on public relations, Cision allows your company to connect with over 1.6 million contacts and outlets, including influential journalists, bloggers and social influencers that would normally be inaccessible.

Percolate

Create campaigns, store files, create content and manage your business’s marketing efforts with Percolate. It takes into account all your details, target audience, brand identity and objectives, after which it provides a cross-channel marketing calendar that helps you plan ahead and eases the process of sharing content with consumers on social media, the Internet and other methods.

Reputation Loop

Similar to Yotpo, Reputation Loop primarily works by automatically emailing customers for product reviews but with this tool, additional features such as real-time reporting, review monitoring on Yelp and Google+ are at your brand manager’s disposal.

TinyTorch

Utilizing social influencers and user-generated content (UGC) to build your online profile, TinyTorch is a social platform that allows brands to identify, monitor and manage their online presence. The tool helps you locate your most influential customers and redistribute their stories and photos across multiple marketing channels.

HootSuite

This social media management platform allows your business to monitor and sync all social media accounts onto one interface. HootSuite makes it easier to monitor customer feedback on their social media accounts and share positive reviews across multiple social media networks at once.

TrustPilot

TrustPilot is ideal for businesses looking for something simple to work with. Users get to leave business reviews on its website while offering both free and paid brand listings. It’s an easily-navigable site equipped with an assortment of analytic and engagement tools,

Building a credible and consistent brand reputation might not be easy, but it isn’t an impossible task to complete. Whether or not you have one, it’s never too late to start. Please contact us if you have any questions regarding the efficient tools that’ll help you get started on creating your own company’s reputation.

Published with permission from TechAdvisory.org. Source.

How to promote your SMB on Facebook for free

The words “free publicity” bring joy to the ears of many SMB owners. You don’t have a big marketing budget, so you need to find ways to cut costs as much as possible. Luckily Facebook has you covered. There are several ways you can promote your business on the world’s biggest social network that won’t cost a dime. Here are a few to get you started.

Get your friends on board

A business is nothing without its fans…at least on social media. So after setting up your Facebook business page, your first order of duty should be to invite your friends to “Like” your company page. Bear in mind, we use the term “friends” broadly here. Really, you should be telling pretty much everyone you know about your business. This includes family members, colleagues, that random parent you chatted with at your son’s baseball game, and any acquaintances from all walks of life. The goal of this is to create a foundation of followers to build upon as you grow your business.

Create your brand identity

On Facebook, your brand needs to do more than simply sell a product or service, because no one wants to interact with a company they feel is constantly trying to sell them. This is exactly why your brand should have a persona and human characteristic. In other words, you need a brand voice. So ask yourself, how should your brand sound? Should it be funny, easy-going, serious or inspiring? Once you’ve figured it out, ensure this voice is consistent in all your posts as it will help your audience form a relationship with your brand as they get to know it better. While you can and definitely should advertise different products or services your business offers, most of your posts should aim to entertain, inspire, and encourage social interaction. As your followers get to know your brand better, they will develop shared interests with it, which will eventually lead to trust. And when your audience finally trusts you, the sales will start to come in naturally.

Exploit algorithm changes

If you thought Google was the only platform that changed their algorithms, think again! Just like Google, Facebook also uses algorithms to determine the amount of organic reach your updates get. This raises an interesting question…how do you discover what algorithm changes Facebook has on the docket? Well, they occasionally post them on Facebook’s newsroom, so regularly check there to stay updated.

So once you’re aware of an upcoming algorithm change, how can you exploit it? Let’s look at an example. Back in the Fall of 2014 Facebook announced they’d begin to favor link posts with an image attached, over photo posts with the URL in the caption. Users who were aware of this change in advance and implemented it accordingly, were reportedly getting three times as much organic traffic by February 2015. Those who missed the announcement were left scratching their heads wondering what happened to their traffic.

Check your data

Many people believe there’s a best time and day of the week to share a post. While this is true, the actual day and time that’s best may be different from what you expect. While some people are quick to proclaim Tuesday and Thursday mornings are the best time to post, the reality is the best time to post depends on your unique business. Everyone’s audience is different, and results will vary from business to business. So while some SMBs may discover they have their audience’s full attention on Tuesday and Thursday mornings, others may learn their customers are most engaged on Thursday and Friday evenings. So how can you find out when your audience is watching? Check your page’s Insights tab. This will provide you a plethora of information about your customers, including the days and times when they’re on Facebook.

While all these tips to market your business on Facebook are free, bear in mind you’ll need to invest a significant amount of time if you want to see results. To really succeed with Facebook marketing, you need to regularly interact with the platform – and not just treat it as an afterthought.

To learn more about how your business can leverage Facebook and other social media platforms, give us a call.

Published with permission from TechAdvisory.org. Source.