Twitter reveals new SMB dashboard app

The ocean has a strange way of making you feel so small; so does a Twitter account with virtually no followers. It does become quite hard for your small- to medium-sized business to establish a strong online presence when they are surrounded by singers and supermodels with their own collection of trending hashtags. This is the part where you’d wish you had come across a genie lamp; while waiting for that to happen, take Twitter’s new dashboard app out for a spin.

According to Noah Pepper, Twitter’s product and engineering manager, “For businesses, Twitter is a place to share news, tell stories, and have conversations that support, educate, and delight their customers.” On top of that, he states that “It’s a place for authentic interactions – but we know that creating these kinds of connections isn’t always easy for businesses that are time and resource-constrained.” Because of this, Twitter has developed a brand new application that helps lighten your social media load — enter Twitter Dashboard.

Twitter Dashboard specifically caters toward small- to medium-sized businesses, helping them to establish a fast, efficient and affordable means to manage their online presence. It helps you easily track and engage with audiences. The free app is still in the beta phase but is available to all businesses in the United States via iOS devices. There’s also a desktop web version as well.

With the help of Twitter Dashboard, social media managers can schedule tweets and set up customized feeds with the sole purpose of tracking what’s being said about a particular business. There are tools in the app that aids in tracking keywords as well as brainstorming ideas for potential tweets.

Here are some examples from Noah Pepper:

  • Say you work at a restaurant. You can come up with something like, “Your team is as unique as your business. Tweet a surprising fact about one of your team members.” This helps remind you to share some of the recent recognition your chef has received.
  • Or if you are an interior designer, when you see the tweet “Share the love. Like and Retweet kind words from your customers,” you’re prompted you to Retweet the next customer’s reaction to one of your projects.

Twitter Dashboard may not be of much use to savvy online marketers, but for those who have just dipped their toes into social media, it might help build the confidence needed to take flight. And this is exactly what Twitter needs if it’s aiming to increase overall platform engagement.

Small- and medium-sized businesses should seize every opportunity they can to grow. Leverage the power of social media and see your company spread its wings and fly, soaring amidst the chirp of the blue birds tweeting. For further questions about Twitter Dashboard, feel free to give us a call, follow us, tweet us or give us a direct message — we’re always ready to help.

Published with permission from TechAdvisory.org. Source.

7 Twitter tactics to get more retweets

Managing your company’s Twitter account can be tricky. You have a lot of brilliant things to say in under 140 characters but the problem is getting more eyes on your tweets. What’s worse is that there are other companies competing with you to grab that attention. So what can you do to get more people retweeting your posts? Here are a few tricks you can use to get more retweets.

Schedule your tweets

There is absolutely no point in tweeting out any content if your audience isn’t even awake for it. That’s why it’s important for you to tweet at the right time to get the most retweets. Usually people won’t be retweeting in the morning and are more likely to retweet around 2pm to 6pm EST. However, if your followers live in different time zones and countries, the time you should be tweeting may vary. Twitter tools like Tweriod track down the geographical distribution of your audience and pinpoints the optimal time you should be tweeting to get the most retweets.

Use links

The next time you tweet out something, try embedding a link in your post. Whether it’s news, sports or celebrity updates, people will put some effort in keeping up-to-date with their interests. Studies have also shown that links to instructional posts get the most amount of retweets as well. The problem is, 140 characters is not enough content for your followers. So by satisfying your audience’s curiosity, you motivate them to pay you back by sharing your tweet out to their friends.

Ask for retweets

This is perhaps the most obvious tactic to get some retweets. Using call to action phrases such as “please retweet” significantly increases your chances of a retweet. Of course, you probably aren’t the only one asking for retweets. Adding something to sweeten deal, like a prize for one lucky person who retweets you, gives people incentive to do so.

Use visuals

Intriguing images can inspire retweets. Images are a great way to convey a lot of information in a short amount of time, and social media users love that. Some have found that, using colorful images and infographics in their tweets significantly increased their engagement rates and found that more followers were retweeting their content. It’s probably because there’s just more content to engage with other than a witty 140 character thought.

Use retweetable words

Research has shown that some words are more retweetable than others. Words like you, twitter, please, retweet, post, blog, social, free, media, help are the top 10 most retweetable words. However common-use words in any conversation such as “lol, haha, work, sleep or watching” are less likely to get retweeted. Unless you’re someone incredibly famous, it’s best to avoid using conversation filler words and stick to the buzz words that encourage people to share your tweets out to everyone they know.

Use quotes

Quotes express a lot in one simple line, making it perfect for any Twitter posts. Depending on your audience, a thoughtful quote can really move their fingers to click that retweet button. The next time you’re running out of ideas for tweets, dig up some good quotes relevant to your topic to get those retweets going. However, don’t continuously plug in quotes into your tweets. The trick is to do it occasionally, so you don’t risk people tuning out of your tweets.

#Hashtag

You’ll notice that the more popular tweets tend to have at least one hashtag. Using hashtags on keywords helps categorize your tweets with similar ones, giving your posts a bit more reach and, hopefully, more retweets. Just make sure you don’t overdo it as #thiscanbequiteannoying.

We get that small business may find it tough getting their name discovered among so many social media accounts. But if you consider some or all of these Twitter tactics, you have a better chance of getting more eyes on your tweets. If you want to learn more about useful Twitter tactics to increase your exposure and engagement, give us a call today.

Published with permission from TechAdvisory.org. Source.

The Rise Of Social Media in Iran

Communicating via social media is a way of life for many of us, and these days it’s almost unheard of to not have a Facebook account, but what do you do to stay in touch with friends and family if you don’t have access to one of the popular social media platforms because your government has banned them? This post takes a look at how a country like Iran stays connected despite Facebook and Twitter being blocked – and why the instant messaging app Iranians do use is so wildly popular.

While China is probably the most well known country for restricting their population’s ability to view certain websites, whether through a desire to restrict access to information that might harm the country’s image or because of industry competition, there are other nations which also exercise strict control over what their people can and cannot see online.

Take Iran for example. Its citizens are denied access to Facebook and Twitter while Instagram is partially blocked due to the fact that it is possible to block individual accounts whilst leaving other parts of the platform online. Of course, anyone wanting to update their Facebook status, send tweets or upload a risqué selfie can do so using a VPN. But most VPNs charge a monthly subscription for their services and even then the access can be sketchy at best. However there is one social media platform in Iran that is freely available and that is Line, the instant messenger chat application. Unlike China which has blocked Line (something that is more to do with it being direct competition to the homegrown chat app WeChat than freedom of speech), in Iran Line is big news. In particular its social media function, called Timeline, is connecting people throughout the country, and in some surprising ways.

Texting someone is yesterday’s news, and messaging apps are the primary form of quick communication for people everywhere. And in Iran the app of choice used to be Viber – at least it was until it was blocked by Iranian officials at the end of last year. In its place came Telegram, a Russian chat app which has almost 60% of its total users in Iran. Line doesn’t currently compete with Telegram when it comes to messages, but that could change at any time, mainly thanks to some users of the latter’s penchant for spreading pornographic content.

In direct contrast to that, the Japanese owned Line is intent on maintaining its wholesome image – and Iranian companies are recognizing that and using Line as a platform to market themselves. And it’s no great surprise when you look at the numbers: well known for being one of, if not the, biggest blogging communities in the world, Iranian citizens are devout readers and creators of online content. What is particularly attractive to marketers in Iran is that a staggering 90% of people in Iran who use Line are actually active on a daily basis on Timeline.

But using Timeline in an official capacity is not as simple as merely opening an account and updating your status as it is on say, WeChat, Twitter or Facebook. Line stipulates that anyone who wants to open an ‘Official Account’ – be they a corporation or a celebrity – must apply to be a Line Partner. Line can decide whether or not to accept their ‘partner’ and, if deemed a good match for the platform, the company or person in question will then be made to sign an agreement and pay a subscription – and periodic fees. Harsh as this may seem when compared to free platforms, it is precisely this which enables Line to ensure its content is continually updated whilst also being of a permissible standard. And it is this policy of control and moderation that allows Line to operate unfettered in Iran.

So who are the Iranian celebrities who have signed up for an official Line account? The country’s first adopter was AlireSaa, a viral celebrity famous for humorous musical clips and anecdotes. At the time of signing up with Line he had around 320,000 Instagram followers – a number which took him two years to build. But after just five weeks on Line he had already beaten this – and his number of followers doesn’t show signs of abating any time soon – his fan base is already tipping the 500,000 mark.

So why is AlireSaa so phenomenally popular on Line but less so on Instagram? The answer lies in the fact that, aside from being partially blocked in Iran (although AlireSaa’s account was not) there are a number of features that Line offers to its official account holders that other social media platforms do not. One of these is Line’s ‘On Air’ sessions which uses live chat. AlireSaa used this feature to run a video contest for followers. His fans were treated to a two hour long live chat with their hero and were able to submit videos of themselves performing one of AlireSaa’s musical clips.

A staggering amount of people engaged with AlireSaa, who let’s remember is not a global superstar – 50,000 of them in fact and 10,000 of them submitted videos during the two hour window. When he announced the live chat, AlireSaa had 215,000 Line followers – a number which exploded as news of the contest spread like wildfire on the app’s Timeline feature.

If you’re still of the opinion that social media is a waste of time and can’t do anything for your business, maybe it’s time to take another look. If you want to follow in AlireSaa’s shoes and become a viral success, why not get in touch with us today. We can’t promise to make you an Internet superstar but we can help point you in the right direction.

Published with permission from TechAdvisory.org. Source.

Twitter alerts users to cyber attacks

Something known as “state-sponsored cyber attacks” may not be something you have heard of until now. But with both Facebook and Google viewing the problem as serious enough to warn their users about, it seems this is an issue that could be here to stay. And now with Twitter also recently taking steps to alert their users about possible account hacking attempts, this may well be something that many of us should be concerned about.

But how at risk actually are you from a state-sponsored cyber attack? Is your small or medium-sized business in danger of being targeted? And who is behind these hacking attempts? Well, going by the warnings recently issued by Twitter, reports so far suggest that people, companies or organizations connected to internet security and freedom of speech are currently most likely to be at risk. But ‘currently’ is somewhat ambiguous, for in the world of cybercrime things can happen at lightning speed, and someone who is a target today might be deemed out of danger tomorrow – and vice versa.

As always, the best form of protection is to be forewarned, and you can only do that by learning as much as you can about the latest threats, scams and attacks. If you are a Twitter user, be it personal or for business use, you may be wondering why you have not yet heard of these alerts. That’s because Twitter’s messages were only sent to a small, and mostly rather niche, group of users. The email informed these users that Twitter was contacting them as a precaution due to their accounts “possibly” having been hacked by the state-sponsored actors. The email also stated that they believed that the actors may (or may not) be associated with a government, and that those involved had been looking to obtain personal information such as email addresses, phone numbers and/or IP addresses. So far, so vague!

Twitter then goes on to say that, although they have no evidence that any accounts were compromised or any data was stolen, they are actively investigating. They also lamented the fact that they wished they could say more…but that they had no additional information at that time. The email goes on to attempt to reassure users that their accounts may not have been an intentional target, but admits that if a user tweets under a pseudonym, that Twitter understands they may have cause for concern. But with so many Twitter users tweeting under a different name – and perfectly innocently, at that – what’s the real cause for concern here?

The issue lies with the type of accounts that were mostly targeted. The majority of these belonged to people or organizations connected to, or concerned with, cyber security. In fact, Twitter even offered some handy advice on protecting your online identity, suggesting users read up on the subject at the Tor Project website. Somewhat coincidentally, one of the victims of the attempted Twitter account hack is an activist and writer who currently educates journalists about security and privacy – and who used to work for the Tor Project. Another is a Canada-based not-for-profit organization involved with freedom of speech, privacy and security issues, and one of its founders is a contractor for the Tor Project.

Other Twitter users who received the email are also involved in some way or another in cyber security, albeit as self-described “security researchers” or simply by way of following or engaging with the online security community. This might lead you to the conclusion that, if you’re not in the business of security and instead keep your tweets to sport, entertainment, and the latest must-have gadgets, you are not at risk. But we urge you not to be so hasty. That’s because, within that small group of people who were contacted by Twitter, a large proportion of them had nothing to do with activism, freedom of speech, calls for greater privacy, or anything of the sort.

This means that, far from brushing this latest round of cyber threats under the carpet, individuals and business owners – whatever industry they are in – do have at least some cause for concern. As yet Twitter has not released details of the state the “actors” are sponsored by, so for now we are none the wiser as to whether it’s a homegrown issue or one from further afar – say North Korea or China.

What does all this mean for you as a business owner or manager? It means that you should be taking your online security more seriously than ever. It’s no longer just your network that is at risk; now simply having an account on a social media site such as Facebook or Twitter could be providing less-than-desirable third parties with the portal they need to access your company’s private information.

If you’d like to know how to ensure the online safety of your organization, give us a call today. Our experts have experience in everything from securing your computer network to increasing safety when it comes to sending out those all-important tweets!

Published with permission from TechAdvisory.org. Source.