Group voice call on Facebook

Skype used to dominate an area of VoIP communications that serves a special function: group video calling. With apps like Snapchat, WhatsApp and, most recently, Slack nipping at its heels, it comes as no surprise that social network behemoth Facebook takes a slice of the cake with its recently rolled out desktop group voice calling. With this functionality, anyone who has ever participated in a Facebook-enabled conversation should embrace this new development.

No one gets left behind

In group chats, there’s always that one person who gets the joke last, or reads it last, and so feels left out. With Facebook’s group video chat, this never has to happen as every participant in the group can be connected at the same time. The functionality is still in the “small test” phase, which means certain details are still being ironed out. When it fully launches, though, expect a considerable portion of Facebook Messenger users to consider moving their Skype group video conversations to Facebook.

Potentially compelling benefits

Since introducing its audio calling capability in 2013, Facebook has worked hard to keep up with the competition. Facebook’s introduction – and potential domination – of desktop group video calling might signal the end of times for Skype and other players. For one, Facebook and social media user growth hasn’t shown signs of slowing down. Moreover, most users of internet telephony might inevitably see the advantages of using a single platform for their social media activity and online communications.

Possible user reservations

Users who prefer a communication tool that creates zero distractions in their chats might not opt for Facebook when conducting group video conferences. Facebook is, first and foremost, a social media platform, which serves as a springboard for important news updates, personal anecdotes, and funny cat videos. Not everyone will prefer all those distractions while in a business meeting.

Those looking for a clean communications tool might find the wealth of content a bit overwhelming. In addition, employees of small companies in need of a free communications tool might not immediately warm up to the idea of surrendering their Facebook profile as an official point of contact.

If there’s anything Facebook has proven, however, it is the ability to improve upon previous versions by adding or removing details to enhance user experience. Users may not always be pleased with the updates, but that hasn’t slowed down the billion-user company’s popularity. If the newly introduced desktop group video calling function proves efficient, Facebook might persuade even more users to lean towards its messaging tool.

With many options to choose from, the only thing left for people to do is discern which platform best serves their communications needs. For advice on which VoIP platform is best for your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Instagram followers: turn them into buyers

Because of its image-heavy content, Instagram has become a tremendously popular social platform, as evidenced by its 500 million users and over-a-billion daily engagement. More than being a photo-sharing social network with fun filters, Instagram’s potential to turn your followers into customers is worth exploring. Make the most of your Instagram account with these 5 practical tips.

Ensure your posts are shoppable

This simply means providing a convenient path in which your followers can buy the products posted on your page. With a shoppable Instagram tool, you can direct users to your online shop where they can make an actual purchase. Instagram is, arguably, not the best ecommerce platform to use if you depend on clickable media, but if you know how to tweak the app to your advantage – and provide an attractive presentation of your products – you can turn likes into sales.

Give away discount codes or coupons

Entice followers to engage with you and share content with incentives such as discount codes or coupons. You can do this by running contests with an interesting concept, cool prizes, and a sharing or voting element that encourages participants to share your content with their friends. Better yet, engage followers by tapping into user-generated content via photo contests, resulting in free promotion for your brand.

Come up with a strong call-to-action (CTA)

Instagram doesn’t exactly have the most mobile-friendly CTAs, but don’t let this prevent you from sending followers to your sales page. Whether it’s telling them to go to the link on your bio or simply incorporating a shoppable Instagram feature on your page, specific instructions on how to buy or know more about your product can spell the difference between making a sale and getting ignored.

Post frequently and make the most of all available tools

Post photos using stylish filters, create snappy and quirky videos, or let your followers take a friendly behind-the-scenes peek at your organization using the Stories feature. Come up with a catchy and relatable caption that encourages participation and engages your core audience. Also important: using hashtags on your posts. Any business Instagrammer worth his or her salt knows that a simple hashtag can pave the way for other users to reach your content and, ultimately, buy your product.

Last but not least…

Create captivating content

Remember that Instagram is a visual platform, and as such, users are enticed by striking images rendered in flattering filters, vivid colors, and clear messages. Although other social media platforms such as Facebook and Twitter are excellent mediums for promoting products, the image-oriented nature of Instagram brings in a wealth of opportunities for promoting your brand. Aside from coming up with likeable posts, crafting a clear and concise caption can lead to a winning Instagram marketing campaign.

With some creativity, visual flair, and a well-defined strategy, these tips can help shape your Instagram feed as an attractive online sales generator. If you need further advice on how you can make the most of your social media presence, contact us and we’ll be happy to help.

Published with permission from TechAdvisory.org. Source.

Untapped social media options

Facebook, Twitter, and Instagram have changed the way we interpret the word social. Whereas it used to mean just catching up with a friend over tea, being social online now has blurred the lines between friends and customers. But far beyond the “big three” lies dozens of untapped social networks. If you’re hoping to get into some of the biggest rising stars in online marketing, you’ve come to exactly the right place.

Having great content on your site is the magnet that attracts visitors. However, when there is too much competition on the most popular platforms, it’s hard for your social media reputation management to deliver the results you expect. To reap nominal rewards from social media marketing, you need to devise new methods to stand out from the crowd.

Meetup

For people with similar interests, Meetup is a great site to plan face-to-face meetings. Does your company sell hiking, camping, and backpacking products? Organize a meetup for the people in your community to go on a hike. You really can’t get a better customer interaction than engaging them in the activities they love.

Eventbrite

If you’re looking for a more formal event platform, Eventbrite helps you to organize, plan, and market your event so you can ensure its success. Another way it differs from Meetup is its recruitment potential. You can easily market yourself as an expert in an industry to either attract freelancers or educate potential customers about the problems you aim to solve for them.
Townscript, and Picantic, offer similar services and can go to great lengths to improve your social media reputation.

Answer Forums

How many times have you scoffed at the amatuer responses to the questions posted on sites such as Yahoo Answers, Quora, and Reddit? However, if you take a step back you’ll realize that these people are often searching for information about certain industries or products. When providing helpful answers to their questions, establish your credibility by identifying your expertise and product.

Disqus

It’s easy to get stuck in a narrow interpretation of ‘social media.’ It’s just web technology that helps us to communicate with each other, right? By embedding apps such as Disqus into your online content, you can connect with readers and external websites to boost your material as well as your reputation. What’s more social than getting people talking about about your products or industry?

Slack

Most people who use the messaging app Slack see it as a way to communicate with friends and coworkers. However, with a little creativity you can join conversations from all over the world to boost your online presence. There are countless channels devoted to industries, categories, hobbies and more. All you have to do is insert yourself and your company into the conversation to get people talking about your business!

It’s hard to deny that technology has made our lives more complicated. We still believe it has made up for this downside ten fold, but we understand it can feel a little overwhelming at times. Thankfully, the answer is simple: a managed technology provider. For a never-ending source of information on reputation and social media management, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

Facebook at Work boosts communication

Facebook has been looking for new ways to diversify the services it offers. One such example is Facebook at Work — launching today. The new product is a way for enterprise firms to stay connected and share information just like the Facebook of yesteryears. There has been a need for the use of social tools in enterprise activities, and so far, Facebook is the only company making a bold step toward filling that void. If you’re curious about how the service works, we have a complete review here.

Facebook releases generally take place in the company’s home country, the US. However, this time around the social media giant will launch its take on enterprise communication tools in London, where Facebook at Work was first dreamed up.

Facebook at Work has set its sights on improving productivity in the workplace. In addition to aesthetic updates like changing from the iconic blue color to a business-friendly grey, users will have a totally separate platform from the original Facebook. Work accounts are strictly for work interactions and will not mix with users’ personal profiles. So how is it different from just creating a work-friendly account on the original platform?

Facebook at Work creates a microcosm of the social media site, just for your company. Employees can communicate with coworkers, post pictures, plan for upcoming events, and make office announcements at ease. As an added bonus, Facebook at Work will employ auto-translate functionality to make communication between foreign nationals easy.

Aside from the fact that transitions will be easy with so many people already using the site for personal accounts, Facebook at Work is hoping Work Chat and Video Call options will be able to rival the likes of Skype for Business, Google Hangouts, and Slack.
And with the addition of new avenues of privacy come new security guarantees. In an attempt to assuage the concerns of HR departments and paranoid employees alike, the improved security measures in Facebook at Work are separate from the personal platform and unique to the enterprise.

Regardless of whether or not you’re a fan of the original, Facebook at Work is a product keen on helping enterprises improve communications and increase work productivity. If you’re interested in getting in on the ground floor of this new workplace application, we’re your ticket. From product updates to completely new social media sites, we’re your one-stop-shop for getting the word out about your business and your product. Message us for more information today.

Published with permission from TechAdvisory.org. Source.

6 tips for improving your SMB’s Facebook page

Although some view Facebook as a strictly social platform reserved for selfies and political rants, its $350+ billion market value screams otherwise. While it isn’t something you should be shoveling money into, it probably is a sales avenue you’re neglecting. Aside from purchasing ads, there are a host of FREE ways to go about improving your SMB’s Facebook page. We’ve listed six of our favorites here.

Use video whenever possible

Recently, Mr. Zuckerberg himself was caught opining about the value of video in social media. And while there hasn’t yet been any news about newsfeed algorithms giving preference to video, it’s definitely a safe bet when compared to texts and graphics. Facebook Live is an excellent way to engage your subscribers, and there are several ways to leverage it for increased profitability. Whether it’s an Ask Me Anything segment or a promotional announcement, hit that record button more often for more engagement.

Facebook only promos

While we’re on the topic of promotions, make sure you’re creating some that are only available through Facebook. If you’re simply reposting those from your website or e-commerce store, it’s harder for followers to justify maintaining any interest in your page. Use Facebook Live or a pre-recorded video to introduce a better-than-usual discount on your products or services. The key here is getting customers to actually visit your page, so make sure it’s not a coupon code or a link they can just pass on to friends. Ask the first 100 viewers to post their email address in the comments section of the video. If their increased dwelling time doesn’t make a lasting impression on them, it probably will make an impression on their Facebook newsfeed algorithm.

Facebook CTAs: use them and update them

Unbeknownst to most, the ‘call to action’ button on your business page can be edited to display more than a dozen different messages. Experiment with the different messages and where they link to. You’ve probably stared at the CTAs on your .com page for hours, hoping to come up with a hard-hitting sell — why wouldn’t you do the same on Facebook?

Don’t just link to yourself

The most insightful page will always be the most valuable one. If someone has already liked your page, they know you exist and they have a decent idea of what you sell. Make sure to take a break from posting links to your site, and include relevant news and information that relates to your field. If your merchandise is videogames, inventory updates aren’t going to provide much value to your followers. Post third-party reviews of items you stock or industry news that readers will find interesting.

Pin to top function

When you find the post that keeps followers coming back for more, why bury it beneath more recent and less popular posts? Click the arrow in the upper-right corner of the post and select Pin to Top. This will keep it above everything else and impossible to miss for anyone visiting your page. It could be anything we’ve already discussed in this article: promotions, videos, popular third-party content — anything timely and relevant.

Be personal

Lastly, use your company’s Facebook page as a place where followers can engage you on a personal level. There are countless opportunities for stiff, formal business language and attitudes, but social media isn’t the place for that. Post fun, behind-the-scenes photos of your business, respond to comments in a conversational tone, make jokes — anything that sets your page apart from your customer service accounts.

Facebook may be free, but that doesn’t mean a profitable page is a walk in the park. For all the latest tips, trends, and features, you’ll need an expert. Exploiting social media for your bottom line is a slippery game, but it’s one we play every day. For a partner who can turn your ‘Likes’ into dollars, contact us today.

Published with permission from TechAdvisory.org. Source.