VR tech helps promote business growth

It’s been reported that Facebook is about to ship out its Oculus virtual reality headsets, and Google has its own version in the works. By taking all of this into consideration, it’s safe to say that the VR landscape is about to experience growth — and small- and medium-sized businesses should take advantage of this three-dimensional shift. Besides gaining a competitive edge, here are some other reasons to compel you toward embracing virtual reality:

Create your own virtual product prototypes

With the help of virtual reality, you’ll no longer have to rely on manufacturing when you want to see what your product physically looks like and how it might work. These virtual products allow you to make any changes before going through with production. According to Abi Mandelbaum, CEO and co-founder of YouVisit, “Model creation in VR, for example, can save companies time and money, as these types of models or prototypes allow viewers to examine a product and make changes without the time or expense of building a physical model.”

Virtual designs for engineers

Especially beneficial for engineers, architects and other professionals that work with building or engineering large structures, virtual reality helps save both time and money. As an alternative to small models or 2D renderings, VR offers a more immersive experience that helps design and replicate structures.

Virtual tours

Let’s say that you’re a real estate agent showing houses to potential buyers. Your buyers might be in a different state or simply don’t want to spend time going from house-to-house. Virtual reality allows customers to see what the home looks likes in a three-dimensional setting without them having to actually be there.

Showing all the angles of a product

In order to entice buyers into making a purchase, they must first get an idea as to what it’s actually like, and they need to see as many angles as possible — especially for products that customers don’t get to physically touch. With virtual reality, customers are given a better idea of what your product is like. Abi Mandelbaum says that “Virtual reality can allow current and potential customers to explore a product before they commit to making a purchase. Furthermore, VR completely immerses customers, helping place a product directly into their (virtual) hands or empowering viewers to see a product in action.”

Take customers on an adventure

If you are in any tourism or adventure-based business, you can use virtual reality to give customers a taste of what to expect from the attractions. Imagine that you have an amusement park and want to attract customers’ attention. You can opt to offer a short VR replication of one of your rides so people can see whether or not they’d like it. Or if you own a resort or campground, you’ll also be able to create reality versions of whatever activities you offer.

VR has the potential to take your small- and medium-sized business to the next level if done properly of course. If you have any questions about how you can mesh virtual reality with your company, don’t hesitate to send us an email or give us a call. We’ll be more than happy to assist with your queries.

Published with permission from TechAdvisory.org. Source.

Twitter reveals new SMB dashboard app

The ocean has a strange way of making you feel so small; so does a Twitter account with virtually no followers. It does become quite hard for your small- to medium-sized business to establish a strong online presence when they are surrounded by singers and supermodels with their own collection of trending hashtags. This is the part where you’d wish you had come across a genie lamp; while waiting for that to happen, take Twitter’s new dashboard app out for a spin.

According to Noah Pepper, Twitter’s product and engineering manager, “For businesses, Twitter is a place to share news, tell stories, and have conversations that support, educate, and delight their customers.” On top of that, he states that “It’s a place for authentic interactions – but we know that creating these kinds of connections isn’t always easy for businesses that are time and resource-constrained.” Because of this, Twitter has developed a brand new application that helps lighten your social media load — enter Twitter Dashboard.

Twitter Dashboard specifically caters toward small- to medium-sized businesses, helping them to establish a fast, efficient and affordable means to manage their online presence. It helps you easily track and engage with audiences. The free app is still in the beta phase but is available to all businesses in the United States via iOS devices. There’s also a desktop web version as well.

With the help of Twitter Dashboard, social media managers can schedule tweets and set up customized feeds with the sole purpose of tracking what’s being said about a particular business. There are tools in the app that aids in tracking keywords as well as brainstorming ideas for potential tweets.

Here are some examples from Noah Pepper:

  • Say you work at a restaurant. You can come up with something like, “Your team is as unique as your business. Tweet a surprising fact about one of your team members.” This helps remind you to share some of the recent recognition your chef has received.
  • Or if you are an interior designer, when you see the tweet “Share the love. Like and Retweet kind words from your customers,” you’re prompted you to Retweet the next customer’s reaction to one of your projects.

Twitter Dashboard may not be of much use to savvy online marketers, but for those who have just dipped their toes into social media, it might help build the confidence needed to take flight. And this is exactly what Twitter needs if it’s aiming to increase overall platform engagement.

Small- and medium-sized businesses should seize every opportunity they can to grow. Leverage the power of social media and see your company spread its wings and fly, soaring amidst the chirp of the blue birds tweeting. For further questions about Twitter Dashboard, feel free to give us a call, follow us, tweet us or give us a direct message — we’re always ready to help.

Published with permission from TechAdvisory.org. Source.

The true story of an SMB attacked by hackers

When big companies like Dropbox or Ashley Madison are hacked, the whole world hears about it. But how often do you hear about cyber attacks on the SMBs of the world? Probably not often, or never. Well, today, that’s all about to change. The NY Times recently ran an article telling the story of a small business, just like you, who suffered a major cyber attack. Here’s the story, and some ideas as to how to protect your business.

Last holiday season, Rokenbok Education, a small, California-based toy company of seven employees realized its worse nightmare. During the busiest time of the sales year, the files in their database had become unusable, infected with malware. The hackers used ransomware, a malware designed to hold a business’s data hostage, to encrypt their files and demanded a payment to make them usable again. However, instead of paying the ransom, Rokenbok restructured their key system. To do this it took four days. That’s four days of downtime, lost sales, and confused customers who likely lost confidence in the integrity of their company. Luckily this did not put Rokenbok Education out of business. But many SMBs aren’t so fortunate, and are forced to close after such a security debacle.

So why do security breaches like this happen to SMBs?

There are many reasons, but a common one is that small and medium-sized businesses often focus on profits over security. And really, it’s hard to blame them. When you’re small, you want to grow your organization as quickly as possible. And you likely think that because you’re small, no one is going to attack you. However, nowadays hackers are on to this way of thinking. They know that SMBs don’t focus as much on security, which make them a perfect target. In fact, according to Timothy C. Francis, the enterprise lead for Cyber Insurance at Travelers, 60 percent of all online attacks in 2014 targeted SMBs.

So what can your business do to protect itself against online attacks? There are a range of options, but it’s best to start off with an audit of your current security system to see where the holes are. This audit should check areas of risk which include customer data, employee access, and assets such as servers, computers and all Internet-enable devices.

After that, an obvious thing to do is to strengthen your passwords. While this has been said thousands of times over, many SMB owners do not take heed. Clay Calvert, the director of security at the Virginia-based firm MetroStar Systems, notes that hackers analyze how we create passwords and use big data analytics to crack them. “They have databases of passwords,” Calvert said. The best way to create a strong password is to make it long with a mix of characters. Password managers that encrypt your passwords can also help.

Aside from passwords, there are many other ways to boost your business’s security that include installing a firewall, keeping your antivirus up-to-date, and moving data over to the cloud (instead of storing it on company servers). Also, since many security attacks occur because an employee clicked on a malicious website or link, training your employees is a smart move. A good way to start this training is to create an employee manual that includes security guidelines they must follow. For ongoing training, you can keep them up-to-date on the latest security threats through email updates and regular meetings. Once you feel confident that your employees are up-to-speed and your security practices are updated, you can try hiring ethical hackers to test your systems and try to break through your security. This will let you know if there are any security holes you missed.

Calling in a security specialist

However, if all of this sounds far too much to bother with, consider outsourcing your security to a service provider that specializes in digital security. This can oftentimes save valuable time and money in the long run. Best of all, this can provide peace of mind, knowing that you have a security specialist watching over your business.

If you’re feeling overwhelmed and unsure where to start with your business’s security, we’re happy to help perform a thorough audit and provide you the digital security solution you need to keep your business protected. Security worries don’t have to keep you up at night, and we can help you implement the measures that will protect your business from disastrous security problems.

Published with permission from TechAdvisory.org. Source.