Easy tips for preventing a costly data breach

Business technology has become one of the most important components for successful companies big and small. In an overwhelmingly digital landscape, businesses depend on IT for marketing, data storage, and financial transactions. And with that comes the need to secure every bit of private information cyber criminals might want to feast their eyes on. And while an outsourced security professional is a must, there are a few simple steps you can do yourself to get started. Check out five of our favorites here.

Limitation of lateral data transfers

Employees not being educated on data sharing and security is one of the biggest reasons for internal data breaches. It’s a good idea to limit access to important data and information by restricting access privileges to only a small number of individuals. Also, you can decide to use network segmentation to cut unnecessary communication from your own network to others.

Keeping your machines and devices updated

Internal breaches might also occur when employees work with unguarded or unprotected machines. They might unknowingly download malware, which normally wouldn’t be a problem if machines were properly managed. Updating your operating systems, antivirus software, business software, and firewalls as often as possible will go a long way toward solidifying your defense systems.

Use monitoring and machine learning to sniff out abnormalities

It’s not all on your employees, however. Network administrators should employ monitoring software to prevent breaches by analyzing what is “normal” behavior and comparing that to what appears to be suspicious behavior. Cyber criminals often hide in networks to exploit them over a long period of time. Even if you miss them the first time, you should monitor suspicious activity so you can recognize impropriety and amend security policies before it goes any further.

Creating strong security passwords and credentials

No matter how often we say it, there’s always room for improvement when it comes to your passwords and login procedures. In addition to text-based credentials, you should require other methods whenever possible. Great for fortifying your network, fingerprints and smart cards, for example, are much harder for cyber criminals to fake. Regardless of which factors are used, they must be frequently updated to prevent breaches, accidental or otherwise.

Security Insurance

In the end, no system is perfect. Zero-day attacks exploit unknown gaps in security, and human error, accidental or otherwise, can never be totally prevented. And for this reason, small businesses need to start embracing cyber insurance policies. These policies help cover the damages that might occur even under a top-of-the-line security infrastructure. Considerations for selecting a policy include legal fees, first and third-party coverage, and coverage for reputation rehabilitation.

The field of cyber security is overwhelming — even for seasoned IT professionals. But not for us. We spend our days researching and experimenting to craft the best security solutions on the market. If you’re interested in one of our cutting-edge cyber-security plans, call us today.

Published with permission from TechAdvisory.org. Source.

The true story of an SMB attacked by hackers

When big companies like Dropbox or Ashley Madison are hacked, the whole world hears about it. But how often do you hear about cyber attacks on the SMBs of the world? Probably not often, or never. Well, today, that’s all about to change. The NY Times recently ran an article telling the story of a small business, just like you, who suffered a major cyber attack. Here’s the story, and some ideas as to how to protect your business.

Last holiday season, Rokenbok Education, a small, California-based toy company of seven employees realized its worse nightmare. During the busiest time of the sales year, the files in their database had become unusable, infected with malware. The hackers used ransomware, a malware designed to hold a business’s data hostage, to encrypt their files and demanded a payment to make them usable again. However, instead of paying the ransom, Rokenbok restructured their key system. To do this it took four days. That’s four days of downtime, lost sales, and confused customers who likely lost confidence in the integrity of their company. Luckily this did not put Rokenbok Education out of business. But many SMBs aren’t so fortunate, and are forced to close after such a security debacle.

So why do security breaches like this happen to SMBs?

There are many reasons, but a common one is that small and medium-sized businesses often focus on profits over security. And really, it’s hard to blame them. When you’re small, you want to grow your organization as quickly as possible. And you likely think that because you’re small, no one is going to attack you. However, nowadays hackers are on to this way of thinking. They know that SMBs don’t focus as much on security, which make them a perfect target. In fact, according to Timothy C. Francis, the enterprise lead for Cyber Insurance at Travelers, 60 percent of all online attacks in 2014 targeted SMBs.

So what can your business do to protect itself against online attacks? There are a range of options, but it’s best to start off with an audit of your current security system to see where the holes are. This audit should check areas of risk which include customer data, employee access, and assets such as servers, computers and all Internet-enable devices.

After that, an obvious thing to do is to strengthen your passwords. While this has been said thousands of times over, many SMB owners do not take heed. Clay Calvert, the director of security at the Virginia-based firm MetroStar Systems, notes that hackers analyze how we create passwords and use big data analytics to crack them. “They have databases of passwords,” Calvert said. The best way to create a strong password is to make it long with a mix of characters. Password managers that encrypt your passwords can also help.

Aside from passwords, there are many other ways to boost your business’s security that include installing a firewall, keeping your antivirus up-to-date, and moving data over to the cloud (instead of storing it on company servers). Also, since many security attacks occur because an employee clicked on a malicious website or link, training your employees is a smart move. A good way to start this training is to create an employee manual that includes security guidelines they must follow. For ongoing training, you can keep them up-to-date on the latest security threats through email updates and regular meetings. Once you feel confident that your employees are up-to-speed and your security practices are updated, you can try hiring ethical hackers to test your systems and try to break through your security. This will let you know if there are any security holes you missed.

Calling in a security specialist

However, if all of this sounds far too much to bother with, consider outsourcing your security to a service provider that specializes in digital security. This can oftentimes save valuable time and money in the long run. Best of all, this can provide peace of mind, knowing that you have a security specialist watching over your business.

If you’re feeling overwhelmed and unsure where to start with your business’s security, we’re happy to help perform a thorough audit and provide you the digital security solution you need to keep your business protected. Security worries don’t have to keep you up at night, and we can help you implement the measures that will protect your business from disastrous security problems.

Published with permission from TechAdvisory.org. Source.

How to get a return on social media marketing

Do you ever feel like you’re the only business owner who struggles to market their company through social media? Are you confused as to why you’re not gaining any traction? Well, you’re not alone. A recent survey reveals that many small business owners struggle gaining a return on their social media marketing efforts. Here’s how to avoid the mistakes of the majority.

Survey details

The survey was conducted by a small business directory and support network known as Manta. They surveyed 540 of their small business members with the aim of learning how much ROI these companies are gaining from social media marketing.

The results

Based on data on the 540 participants, 41% of businesses are receiving a return from social media marketing, which leaves nearly 60% with nothing to show for their investment of time and money. And as for the businesses that are gaining a return, over 80% earn less than $1,000 a month from their social media efforts. More surprisingly, close to half bring in less than $100 a month.

As a small business owner, should these numbers be cause for alarm? According to the CEO of Manta, John Swanciger, part of the reason the return is so low for most businesses is that their social media priorities are misguided. He notes that social media is less about bringing in new customers, and more about community building. “For a long time, the mantra was that social media could bring in new customers,” he says. “In reality, social media is a community builder, and your biggest fans are your already-loyal customers. When small businesses treat social media as the new word-of-mouth community, the real return will follow.”

One of the oldest marketing tactics around is word-of-mouth marketing. Every day, people recommend products, restaurants and businesses they love to friends and family members. And social media is the perfect platform to cultivate your fans’ love of your brand. But according to the Manta survey, less than 8% of business owners cited building community as their primary social media goal.

So how do you build a community on social media?

Besides the obvious investments of time and money, here are a few quick tips to get you started:

  • Regularly post content that is valuable to your social media following – the keyword here being valuable.
  • Ask your followers questions to start conversations, and then engage with them. This builds a connection between your brand and customers.
  • Show your followers that you genuinely care about them, and they’ll likely do the same for you with glowing recommendations to friends and family.

Of course there is much more to it than this, but these quick tips can help you get started. If you’re struggling with your own social media efforts and would like to learn more, we’re happy to point your business in the right direction. Call us today to speak with one of our experts.

Published with permission from TechAdvisory.org. Source.