Like the Loch Ness Monster, reputation marketing has long been considered a figure that is shrouded in mystery. Shai Aharony from Redboot Online sums it up as “tools that allow you to analyze, track, monitor and engage online activity, giving you the power to directly respond to customer complaints and turn potentially damaging feedback into a positive experience.” If you are still unsure, take a look at these 10 tools that provide a better theoretical as well as practical understanding:
Businesses can forge a strong online reputation and boost revenue with an array of advanced features. Namely, unpaid business plans along with third-party accreditation programs coupled with powerful software as a service (SaaS) platforms – offering companies various resources to convert customer engagement into cash.
Ideal for companies with deeper budgets, BazaarVoice extends the online marketing potential of customers’ voices to shopping portals, offline channels as well as natural search. Customers are also able to leave reviews, rating, questions and other customer-generated content on client websites which will then be shared on social media.
Better Business Bureau
Suitable for entrepreneurs and SMBs, not only does this non-profit group mediate and resolve customer-business disputes but also helps you to personally interact with customers – other networking services are also available at an affordable price.
The mechanism behind this ecommerce-oriented plug and play solution is that if you have made online purchases via Yotpo, after receiving them you will get an email asking you to review the product(s). This Mail After Purchase (MAP) provides more verified reviews since they are sent directly to the customer.
Focusing more on public relations, Cision allows your company to connect with over 1.6 million contacts and outlets, including influential journalists, bloggers and social influencers that would normally be inaccessible.
Create campaigns, store files, create content and manage your business’s marketing efforts with Percolate. It takes into account all your details, target audience, brand identity and objectives, after which it provides a cross-channel marketing calendar that helps you plan ahead and eases the process of sharing content with consumers on social media, the Internet and other methods.
Similar to Yotpo, Reputation Loop primarily works by automatically emailing customers for product reviews but with this tool, additional features such as real-time reporting, review monitoring on Yelp and Google+ are at your brand manager’s disposal.
Utilizing social influencers and user-generated content (UGC) to build your online profile, TinyTorch is a social platform that allows brands to identify, monitor and manage their online presence. The tool helps you locate your most influential customers and redistribute their stories and photos across multiple marketing channels.
This social media management platform allows your business to monitor and sync all social media accounts onto one interface. HootSuite makes it easier to monitor customer feedback on their social media accounts and share positive reviews across multiple social media networks at once.
TrustPilot is ideal for businesses looking for something simple to work with. Users get to leave business reviews on its website while offering both free and paid brand listings. It’s an easily-navigable site equipped with an assortment of analytic and engagement tools,
Building a credible and consistent brand reputation might not be easy, but it isn’t an impossible task to complete. Whether or not you have one, it’s never too late to start. Please contact us if you have any questions regarding the efficient tools that’ll help you get started on creating your own company’s reputation.
Gamers require an effective strategy to thwart the boss, athletes require constant updates on the latest tournaments to improve performance and businesses require an online community to fully thrive. As the saying goes: ‘What comes easy won’t last, and what lasts won’t come easy’. This is especially true when you embark on building an online community for your company. Allow the following five tips to help you make the process an easier and enjoyable one:
Make sure your customers are passionate
The number one rule of online community is that it should be a place where like-minded people are genuinely interested in your brand and are able to engage, if that’s not the case, it won’t be any different from throwing a party that everyone ignored. Make sure you have brand appeal, pick up on vibes your customers are giving off and figure out what they really want. The size of your online community isn’t what’s important, customer’s annual revenue and genuine passion for your products play a much bigger role.
Loosen the reins
It’s an undeniable fact that you have put copious amounts of time and energy into building and managing your business – so you can’t help but develop an attachment to it. What business owners have to realize is that your company really belongs to your users. This is a difficult obstacle to overcome, but when you are still clinging on for dear life and discouraging open discussion, you’ve basically shot yourself in the foot. Several times.
Another rule to follow is NEVER delete a post (unless it’s spam), under no circumstances would you want to hide negative feedback. Online communities might be the reality check you’ve been looking for, so accept honest feedback with open arms.
Create a rich experience
Thriving communities are the ones that engage in numerous activities, the same can be said for online communities as well. An example to help put things in perspective is bird watching. Let’s say one community only has support forums dedicated to basic subjects whereas the other community offers a feature request area that allow customers to give their thoughts on what they want to see next as well as a visual library on local species. Ensure that there’s always something for your community to do.
Invest in infrastructure
Dedicated team members and the right software are essential components required in taking on an online community – don’t pinch any pennies here. Growing the team and utilizing suitable tech resources are necessary steps that (although nerve-wracking) need to be taken. Entice customers further by tying up all the technological loose ends, make it easy-to-use and devoid of downtime.
Don’t stress over measurements
We live in a time where numbers hold immeasurable power and people expect dashboards to show trending activity constantly. It’s a fact that measuring the ROI of an online community is like trying to find a needle in a haystack. There is one way of measuring your community’s value, not with a measuring tape, but by looking at the number of posts.
If you’re aiming to establish higher brand credibility, corporate integrity and customer loyalty but aren’t exactly sure how to go about it, just give us a call! We’ll help you with any questions you may have about building an online community for your business.
The term ‘image’ is no longer associated with just pictures or paintings. In this modern day and age, image extends to how one perceives your business in reality and online. You can’t simply hit F5 and refresh an image you aren’t comfortable with. Find out how you can constantly maintain and improve your online image with the following tips.
Own the first page of search results
In his new book on online reputation management, Tyler Collins, a digital marketing expert for Fortune 500 companies mentions the importance of a company’s search results that appear after pressing enter. These results make up the majority of a business or personal reputation online. For optimal results, it is advised that you occupy the first 10 spots (the entire first page of the search results), and within this number, there should also be a variety of related content such as positive reviews, media coverage as well as customer testimonials that contribute to the establishment of trust and credibility.
Paint the picture before the exhibition
Especially for entrepreneurs embarking on a new company, it is best to work on their online reputation before launching. This includes creating a brand, company name and message, all of which should help your business land the top 10 search results online. You should invest some time in thoroughly researching potential brand names to ensure your tentative company name has no negative associations.
Don’t forget the execs
Equally important to online brand management is the implementation of reputation management policies for key executives. While researching a company, potential customers don’t only take statistics and reviews into consideration but also the people that are involved with and leading the organization. This is why it’s absolutely essential that your key executives have a clean online reputation.
To achieve this, the company can create a dedicated bio for each executive that helps increase the search ranks of that particular executive’s name. The next step is to get (positive) media coverage whenever possible. Everything from blog posts to press releases and quotes in an online news story will help forge a strong and credible image for the individual, and in extension, for the company.
Ask for help when required
When times get tough, seek the expertise of specialists that help maintain and improve online images for a living. It is almost impossible to change a customer’s first impression of executives and the company, so investing in expert advice can turn out to be the most important step in creating and maintaining your virtual image.
We hope you find these four online reputation tips helpful. If you need more help creating a credible online image or are looking to utilize technology to establish a stronger online image, give us a call. Expert advice awaits.
Love them or hate them, selfies are here to stay. And with facial recognition technology becoming both more advanced and more mainstream, selfies have now found their way into the online security world. MasterCard is the most recent global corporation to join in on the trend. Here’s how they’re planning to integrate facial recognition technology into the online payment process.
At the beginning of this autumn, MasterCard will acquire the help of 500 customers to test out a new application that enables people to verify their identity and authenticate online transactions with a facial scan. What does this mean? Instead of using a traditional password at the online checkout, MasterCard wants to give you the option to snap a selfie instead. According to the credit card giant, they’ve partnered with every smartphone company in the business to make this mode of identity verification possible.
Why is this happening?
A quote from Ajay Bhalla, security expert at MasterCard, suggests this is an attempt by the credit card giant to appeal to a younger crowd of digital natives. “The new generation, which is into selfies…I think they’ll find it cool. They’ll embrace it,” Bhalla recently said.
That said, the “cool” appeal to youth is likely not the only reason for this change. The firm is likely attempting to make online purchases both more secure and more convenient.
How it works
To use this technology, users will have to download a dedicated app, which they can then use to take a photo of themselves at checkout. But how does MasterCard prevent a thief from using a photo of you to fake your verification? Simple – the app requires you to blink to prove that you’re a living, breathing human being.
However, it’s been noted by critics that, in today’s technological world, even a blink can be animated on a static photo. This leaves those of us with security concerns wondering whether MasterCard will make this app more secure before it’s released.
Note as well, though, that MasterCard is not getting rid of traditional passwords completely. Users will still have the option of the more conventional method of verification, as well as the choice of fingerprint scanning to check your identity.
Is this where the future of online security is headed?
With the release due later this year of a similar Windows 10 security application to identify users using biometrics, it appears that this is where the future of online security is headed. And with ever more applications and online services requiring a password, it is becoming increasingly difficult for the average web user to create one that is both unique and secure for each individual service. So whether it’s facial recognition, a fingerprint scan or some other technology that’s yet to be perfected, it seems as though some sort of more advanced security solution is inevitable.
Want more of the latest security news? Looking to implement new security to protect your IT infrastructure from cyber threats? Get in touch today.