Untapped social media options

Facebook, Twitter, and Instagram have changed the way we interpret the word social. Whereas it used to mean just catching up with a friend over tea, being social online now has blurred the lines between friends and customers. But far beyond the “big three” lies dozens of untapped social networks. If you’re hoping to get into some of the biggest rising stars in online marketing, you’ve come to exactly the right place.

Having great content on your site is the magnet that attracts visitors. However, when there is too much competition on the most popular platforms, it’s hard for your social media reputation management to deliver the results you expect. To reap nominal rewards from social media marketing, you need to devise new methods to stand out from the crowd.

Meetup

For people with similar interests, Meetup is a great site to plan face-to-face meetings. Does your company sell hiking, camping, and backpacking products? Organize a meetup for the people in your community to go on a hike. You really can’t get a better customer interaction than engaging them in the activities they love.

Eventbrite

If you’re looking for a more formal event platform, Eventbrite helps you to organize, plan, and market your event so you can ensure its success. Another way it differs from Meetup is its recruitment potential. You can easily market yourself as an expert in an industry to either attract freelancers or educate potential customers about the problems you aim to solve for them.
Townscript, and Picantic, offer similar services and can go to great lengths to improve your social media reputation.

Answer Forums

How many times have you scoffed at the amatuer responses to the questions posted on sites such as Yahoo Answers, Quora, and Reddit? However, if you take a step back you’ll realize that these people are often searching for information about certain industries or products. When providing helpful answers to their questions, establish your credibility by identifying your expertise and product.

Disqus

It’s easy to get stuck in a narrow interpretation of ‘social media.’ It’s just web technology that helps us to communicate with each other, right? By embedding apps such as Disqus into your online content, you can connect with readers and external websites to boost your material as well as your reputation. What’s more social than getting people talking about about your products or industry?

Slack

Most people who use the messaging app Slack see it as a way to communicate with friends and coworkers. However, with a little creativity you can join conversations from all over the world to boost your online presence. There are countless channels devoted to industries, categories, hobbies and more. All you have to do is insert yourself and your company into the conversation to get people talking about your business!

It’s hard to deny that technology has made our lives more complicated. We still believe it has made up for this downside ten fold, but we understand it can feel a little overwhelming at times. Thankfully, the answer is simple: a managed technology provider. For a never-ending source of information on reputation and social media management, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

SEO 101: Building an online presence

IT Support to Healthcare Industry

Over the past few years, technology has taken the business world by storm. With so many people using search engines to find answers, products, and local service providers, you really are missing out if you’ve failed to establish a business website. As more and more business owners jump into the website game, the scramble for the search engines’ prime spots becomes more fiercer than ever. But applying a well thought-out search engine optimization (SEO) strategy can take you straight up to the top. Here’s what you need to know to build an online presence.

SEO defined

The practice of SEO has been around just about as long as search engines themselves. SEO is basically a methodology of techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in search engine results. There are a lot of crackpot theories about SEO out there, and you’ll have to sift through them to find the techniques that really work for your business.

There’s a saying in the world of SEO that if you’re not first, you’re last. When it comes to SEO there’s no short cut, and the idea of getting your business website ranked on the first page of Google search results in one day is ludicrous. To make things clearer, we’ve compiled a list of the basic SEO practices business owners tend to overlook.

1. Research keywords
Keywords are key to your online presence. Add the right keywords to your website and your chances of being found are much higher. First, invest time in keyword research. Find out which keywords your customers are using in search engines, and gather all crucial data for SEO purposes, whether it’s search volume, trends, or competition. Make a list of keywords related to your niche. Don’t be tempted to only go after phrases with the highest search volume – they will be very hard to rank for and might be too broad.

2. Create quality content
Based on the researched keywords, generate high quality content with the focus on your readers. Make sure this content reads naturally for human visitors – don’t overdo it by stuffing keywords into your text in the hope of getting high rankings, as most search engines will penalize your website for using this underhand tactic. Good content has relevant keywords in it, but a great one has the keywords while also providing real value to visitors.

3. Place call-to-action buttons
A business website should always have a call-to-action to convert visitors into customers. Make sure you add a call-to-action button to each of your most important pages, whether that means the About Us page, service pages, FAQs, or case studies. Call-to-action buttons may vary. They don’t always have to lead to a contact form; they can be links to other content, incentive offers, free downloads – the list goes on.

4. Create an internal link structure
After you have quality content, you must show the search engines that your site has a page hierarchy. The general rule of thumb is, all your articles should link back to the home page, service pages, and even other articles. Linking internally allows for easier navigation for your visitors, and there’s a good chance they will spend more time on your website, which is good for SEO purposes.

5. Install analytics tools
Tracking your visitors’ behavior on your website is important. Connect your website to analytics tools like Google Analytics and Google Webmaster Tools to gain valuable insight into your website’s statistics. By closely monitoring performance, you can eliminate keywords that aren’t generating you leads, and tweak content that visitors ignore.

SEO is an ongoing process that requires patience and time. These suggestions are meant to set a stronger foundation for your business to expand. If you’re looking for other ways to increase business value, get in touch with us today.

Published with permission from TechAdvisory.org. Source.