IT can help or hurt your business value

Have you ever wondered what value IT is adding to your company? Chances are you’re not alone. Figuring out what, if anything, IT is doing to increase the value of your business can offer helpful insight. The main reason companies struggle to find what IT is adding or subtracting from their business is the fact that they don’t know what to look for. Here are a few things you can do to figure out how IT impacts your company’s value.

Don’t accept metrics

IT people love using metrics to show how they are contributing to your business. The problem is most of these metrics don’t show you anything. Sure, high uptimes sound great and low mean-time resolutions are probably a good thing, but how do these impact your business? Don’t arbitrarily accept these as signs IT is contributing to the value of your bottom line. Dig deeper and get an explanation as to why these metrics matter. There is a reason your IT department wants you to see these metrics, but it is important to have them explain it.

Ban “tech speak”

There was a time in the world when it was impossible to avoid “tech speak”, but that era has passed. Your modern-day IT person should be able to explain just about everything to you in plain English. Realistically, if they are doing a good job, they should want to share that information with you in a way you will understand easily. If you find your IT department relying heavily on “tech speak”, chances are there is something they don’t want you to know about.

Make sure your IT provider understands business goals

If you want your IT working for you and adding value to your company, then those responsible for it have to know what your goals are. It is then, and only then, that they will be able to manage your technology with these goals in mind. Too often companies assume their IT provider knows what their priorities should be, founded on company principles, but the reality is that the contractor will operate on the basis of what it thinks is best. These two entities pulling in separate directions can hurt your business in many ways. By making sure your IT department – again, whether in-house or outsourced – is pulling in the same direction as everyone else, technology can add a whole lot of value to your company.

Meet with your IT provider often

It doesn’t matter if you have in-house IT or use a Managed Services Provider, you should be meeting with them on a regular basis to understand what they are doing. There is no need to banish them to some dark corner of the building, or only summon them when something breaks. By incorporating them into the operations process and maintaining open lines of communication, you are likely to see things in your office run a whole lot more smoothly. Not only will you get a better understanding of how IT is providing value to your business, they will gain a deeper appreciation of how your company operates. This will help both sides understand how the other operates, and enable you to find new ways to help each other.

Listen to IT recommendations

Chances are that whoever is handling your IT has numerous different ideas on how your company can use technology to decrease costs, increase productivity, and become more profitable. You would be foolish to not at least consider what they have to say. One of your company’s most valuable assets is technology,and your IT department should be up-to-date on what improvements can be made. There could be nothing more valuable to your company than an IT department proactively finding ways for you to get ahead of the competition using technology.

Is IT hurting your business value? Want to instead use it to drive increased bottom-line profits for your company? Contact our technology experts and find out how we can help.

Published with permission from TechAdvisory.org. Source.

4 biggest Facebook marketing mistakes

Facebook has made it possible for companies to take their online presence to the next level. It allows businesses to showcase their products and services to targeted prospects more effectively. Despite that, many businesses are struggling with Facebook marketing, having spent large amounts of money on advertising and not getting the results they want. With that said, make sure you don’t fall victim to these Facebook marketing mistakes.

Mistake #1: Treating Facebook like a one-way communication tool

The content you post on Facebook should encourage followers to express their thoughts. Think of it this way – Facebook is a social media network, which means that people use it to connect with friends and communicate with family members. They don’t want to be showered with advertising messages! Instead of speaking at customers, create dialogues that promote engagement and feedback. Try asking probing questions, sharing fun quizzes, or posting images and videos that get your followers talking. Remember that engaging content has a better chance of going viral and attracting more followers to your profile.

Mistake #2: Ignoring follower metrics

There’s no telling whether your content is going to appeal to your followers or not. All audiences are different, and the only way to find out what’s going to work for them is to head over to Facebook Insights in your admin panel. Take a look at the metrics there to determine if your posts are resonating with your readers. Some of the best insights include your top posts, where you can find the types of posts that rank high on the list (they can either be text, links, images, or videos). You can analyze the statistics and pick up things from there.

Mistake #3: Targeting ads poorly

It is true that Facebook has more than one billion active users. But guess what? Most of these people don’t want to see your ads! So don’t waste time and money to show them ads when you can use Facebook’s powerful set of audience targeting tools. Facebook allows you to choose potential ad viewers based on their location, age, education, interest, and more. You can easily weed out people who are unlikely to click on your ads. You can create multiple ad groups to be displayed at different times to various audience groups. This is a method to test and see which ones work best.

Mistake #4: Abandoning your audience

This is probably one of the worst things you can do. When it comes to Facebook marketing, consistency matters. People won’t be very impressed if they visit your page and see that your last post was a few months ago. When you post at regular times, on the other hand, your followers will get into the habit of expecting posts from you – they’ll even look forward to them if the content is really good! If you find it hard to stick to a schedule, try using tools that can automate your posting for you like Hootsuite.

If you’re not using Facebook to expand your online business presence, you’re missing out on one of the most powerful marketing tools out there. Want more tips on how to expand your business through Facebook? Get in touch today and our experts will be happy to help.

Published with permission from TechAdvisory.org. Source.