VR tech helps promote business growth

It’s been reported that Facebook is about to ship out its Oculus virtual reality headsets, and Google has its own version in the works. By taking all of this into consideration, it’s safe to say that the VR landscape is about to experience growth — and small- and medium-sized businesses should take advantage of this three-dimensional shift. Besides gaining a competitive edge, here are some other reasons to compel you toward embracing virtual reality:

Create your own virtual product prototypes

With the help of virtual reality, you’ll no longer have to rely on manufacturing when you want to see what your product physically looks like and how it might work. These virtual products allow you to make any changes before going through with production. According to Abi Mandelbaum, CEO and co-founder of YouVisit, “Model creation in VR, for example, can save companies time and money, as these types of models or prototypes allow viewers to examine a product and make changes without the time or expense of building a physical model.”

Virtual designs for engineers

Especially beneficial for engineers, architects and other professionals that work with building or engineering large structures, virtual reality helps save both time and money. As an alternative to small models or 2D renderings, VR offers a more immersive experience that helps design and replicate structures.

Virtual tours

Let’s say that you’re a real estate agent showing houses to potential buyers. Your buyers might be in a different state or simply don’t want to spend time going from house-to-house. Virtual reality allows customers to see what the home looks likes in a three-dimensional setting without them having to actually be there.

Showing all the angles of a product

In order to entice buyers into making a purchase, they must first get an idea as to what it’s actually like, and they need to see as many angles as possible — especially for products that customers don’t get to physically touch. With virtual reality, customers are given a better idea of what your product is like. Abi Mandelbaum says that “Virtual reality can allow current and potential customers to explore a product before they commit to making a purchase. Furthermore, VR completely immerses customers, helping place a product directly into their (virtual) hands or empowering viewers to see a product in action.”

Take customers on an adventure

If you are in any tourism or adventure-based business, you can use virtual reality to give customers a taste of what to expect from the attractions. Imagine that you have an amusement park and want to attract customers’ attention. You can opt to offer a short VR replication of one of your rides so people can see whether or not they’d like it. Or if you own a resort or campground, you’ll also be able to create reality versions of whatever activities you offer.

VR has the potential to take your small- and medium-sized business to the next level if done properly of course. If you have any questions about how you can mesh virtual reality with your company, don’t hesitate to send us an email or give us a call. We’ll be more than happy to assist with your queries.

Published with permission from TechAdvisory.org. Source.

Creating online communities for businesses

Gamers require an effective strategy to thwart the boss, athletes require constant updates on the latest tournaments to improve performance and businesses require an online community to fully thrive. As the saying goes: ‘What comes easy won’t last, and what lasts won’t come easy’. This is especially true when you embark on building an online community for your company. Allow the following five tips to help you make the process an easier and enjoyable one:

Make sure your customers are passionate

The number one rule of online community is that it should be a place where like-minded people are genuinely interested in your brand and are able to engage, if that’s not the case, it won’t be any different from throwing a party that everyone ignored. Make sure you have brand appeal, pick up on vibes your customers are giving off and figure out what they really want. The size of your online community isn’t what’s important, customer’s annual revenue and genuine passion for your products play a much bigger role.

Loosen the reins

It’s an undeniable fact that you have put copious amounts of time and energy into building and managing your business – so you can’t help but develop an attachment to it. What business owners have to realize is that your company really belongs to your users. This is a difficult obstacle to overcome, but when you are still clinging on for dear life and discouraging open discussion, you’ve basically shot yourself in the foot. Several times.

Another rule to follow is NEVER delete a post (unless it’s spam), under no circumstances would you want to hide negative feedback. Online communities might be the reality check you’ve been looking for, so accept honest feedback with open arms.

Create a rich experience

Thriving communities are the ones that engage in numerous activities, the same can be said for online communities as well. An example to help put things in perspective is bird watching. Let’s say one community only has support forums dedicated to basic subjects whereas the other community offers a feature request area that allow customers to give their thoughts on what they want to see next as well as a visual library on local species. Ensure that there’s always something for your community to do.

Invest in infrastructure

Dedicated team members and the right software are essential components required in taking on an online community – don’t pinch any pennies here. Growing the team and utilizing suitable tech resources are necessary steps that (although nerve-wracking) need to be taken. Entice customers further by tying up all the technological loose ends, make it easy-to-use and devoid of downtime.

Don’t stress over measurements

We live in a time where numbers hold immeasurable power and people expect dashboards to show trending activity constantly. It’s a fact that measuring the ROI of an online community is like trying to find a needle in a haystack. There is one way of measuring your community’s value, not with a measuring tape, but by looking at the number of posts.

If you’re aiming to establish higher brand credibility, corporate integrity and customer loyalty but aren’t exactly sure how to go about it, just give us a call! We’ll help you with any questions you may have about building an online community for your business.

Published with permission from TechAdvisory.org. Source.