Using technology to boost staff efficiency

Businesses that are winning in today’s marketplace are the ones that make technology work for them, not the other way round. When used correctly, technology can make every task much faster to execute, from communicating with customers to sending messages, gathering information, and more. So if you’re looking to increase staff efficiency, consider the following methods to implement technology into your day-to-day business operations.

Change office communication

In order to increase efficiency, set up instant messaging software such as Skype on your employees’ workstations. This allows them to send instant messages to correspondents instead of having to get up from their desks to see whether the person is available. Of course, if you need to discuss big projects or issues, face-to-face communication is likely the best choice. But you can simply send a quick message for more trivial conversations, saving precious minutes and allowing you to get more work done.

Install video conferencing

Traveling to offsite meetings and training sessions takes time and, all too often, time spent on the road is time lost. Rather than commuting for hours outside your office, opt for a networked phone solution that offers video calls and conferencing. This way you can hold a video conference to discuss business matters from the comfort and convenience of your office. You can also take things up a notch and equip the conference room with tools to pull up documents and have them displayed on a big screen, so that everyone in the meeting can follow the conversation with ease.

Upgrade workstations

Outdated technologies and workstations limit your business’s progress, and are a hindrance to developing clued-up, efficient employees. Aging phone systems and slow networks can frustrate your team and bring productivity to a standstill. So it’s important to take the time to assess your current workstations, applications, hardware, and tools. This doesn’t mean that you have to buy a set of entirely new workstations. But you should replace obsolete equipment with more up-to-date machines. In addition, make sure all software and applications are up-to-date to ensure maximum efficiency and employee satisfaction.

Implement ERP software

Enterprise Resource Planning (ERP) is business process management software that allows organizations to automate processes and centralize data in order for employees to collaborate more efficiently. ERP software provides employees with up-to-date business information that they can easily access and make use of. What’s more, ERP also eliminates redundant data entry and reduces the number of spreadsheets that are used to record critical business data, by storing information in a centralized database.

To get the maximum return on your technology investment, it’s also important to partner with a knowledgeable and reliable service provider. Get in touch with our tech experts today to find out how we can implement technology to help your employees become more efficient and productive.

Published with permission from TechAdvisory.org. Source.

The different types of malware: explained

Ever been infected by malware or a virus? For most internet users, the answer is probably yes. But what is the difference between all the cyber threats out there? What makes a virus different from a trojan or worm? And how can you protect your critical data and your business from these threats? If you’ve never been able to answer these questions, here’s the explanation you’ve been waiting for.

Malware

Malware is the short version of the word malicious software. And this is a general term that encompasses many types of online threats including spyware, viruses, worms, trojans, adware, ransomware and more. Though you likely already know this, the purpose of malware is to specifically infect and harm your computer and potentially steal your information.

But how do the different types of malware differ from one another? How can you protect your business from them? Let’s take a look at four of the most common forms of malware below.

Virus – like a virus that can infect a person, a computer virus is a contagious piece of code that infects software and then spreads from file to file on a system. When infected software or files are shared between computers, the virus then spreads to the new host.

The best way to protect yourself from viruses is with a reliable antivirus program that is kept updated. Additionally, you should be wary of any executable files you receive because viruses often come packaged in this form. For example, if you’re sent a video file, be aware that if the name includes an “exe” extension like .mov.exe, you’re almost certainly dealing with a virus.

Spyware – just like a spy, a hacker uses spyware to track your internet activities and steal your information without you being aware of it. What kind of information is likely to be stolen by Spyware? Credit card numbers and passwords are two common targets.

And if stealing your information isn’t bad enough, Spyware is also known to cause PC slowdown, especially when there is more than one program running on your system – which is usually the case with a system that’s infected.

A common mistake many people make is they assume their antivirus software automatically protects them from Spyware. This is not always true as some antivirus isn’t designed to catch spyware. If you’re unsure if your antivirus prevents Spyware, get verification from your vendor. And for those that are already suffering from Spyware infestation, two programs that work wonders to clean it out are Malwarebytes and SuperAntiSpyware.

Worms – similar to viruses, worms also replicate themselves and spread when they infect a computer. The difference, however, between a worm and a virus is that a worm doesn’t require the help of a human or host program to spread. Instead, they self-replicate and spread across networks without the guidance of a hacker or a file/program to latch onto.

In addition to a reliable antivirus software, to prevent worms from infecting your system you should ensure your firewall is activated and working properly.

Trojan – like the trojan horse from ancient greek mythology, this type of malware is disguised as a safe program designed to fool users, so that they unwittingly install it on their own system, and later are sabotaged by it. Generally, the hacker uses a trojan to steal both financial and personal information. It can do this by creating a “backdoor” to your computer that allows the hacker to remotely control it.

Similar to the other malware mentioned above, antivirus software is a dependable way to protect yourself against trojans. For further safety, it’s wise to not open up suspicious attachments, and also ensure that your staff members aren’t downloading any programs or applications illegally at the office – as this is a favorite place hackers like to hide trojans.

Curious to learn about other common malware that can cause trouble for business owners? Want to upgrade your existing network security system? Give us a call today, we’re sure we can help.

Published with permission from TechAdvisory.org. Source.

Avoid these data visualization errors

One of the best ways to present complex business data and reports is visualization. Good data visualization can significantly help users to take in a vast amount of information in a short period of time. But of course, not everyone is a data visualization expert, which is why much of the visual content we see nowadays is often ineffective and jam-packed with information. If you’re looking to create great data visualization that appeals to readers, make sure to avoid these data visualization pitfalls.

Inconsistent visualizations

It’s important to be consistent when presenting your data, otherwise users will have to stop and figure out how to read each new picture before they can comprehend what it says, wasting time and defeating the purpose of data visualization. Luckily, there are some best practices you can follow. For instance, try choosing colors that go well together. Use only 2-3 colors at most throughout your visualization – any more and you’ll find that your pictures might be hard to read. Also, use the same iconography and typography in each picture so your audience can quickly understand the information.

Displaying too much data

Overly complicated data visualizations are sure to turn off most audiences because they can’t figure out where and what to focus on. Your customers, colleagues, and employers want specific, relevant answers. The quicker you can deliver those answers, the better. Irrelevant data gives your presentation a cluttered look, making finding relevant information more difficult for readers. The solution? Find a compromise between showing too much data and not showing enough overall. Use good judgement.

Oversimplifying data

The purpose of data visualization is to present data in a way that’s easy to understand. While it’s all too easy to simplify data, if you go too far and leave out crucial parts, your audiences won’t be able to see or grasp the main point of the presentation. Instead of trying to oversimplify data, it’s better to include all important criteria and organize them into a structure so audiences can easily understand what’s being presented to them.

Choosing the wrong visualization

This is one of the most common mistakes made in data visualization. There are many different types of data out there, and each of those types require different analytics and tools to use. For example, if you want to present a sales growth comparison in the last 5 years, it’s better to use bar charts that can clearly show the difference at a glance. If you want to show a relationship between two metrics, on the other hand, you should use a scatter chart to show results.

The best way to avoid all these errors is to focus on your goals first. It’s likely that you’ll have to make changes along the way, which is actually a good thing, because it will make your presentation more accurate and effective.

Want to learn more about other business intelligence tools to implement in your company? Give us a call today.

Published with permission from TechAdvisory.org. Source.

4 biggest Facebook marketing mistakes

Facebook has made it possible for companies to take their online presence to the next level. It allows businesses to showcase their products and services to targeted prospects more effectively. Despite that, many businesses are struggling with Facebook marketing, having spent large amounts of money on advertising and not getting the results they want. With that said, make sure you don’t fall victim to these Facebook marketing mistakes.

Mistake #1: Treating Facebook like a one-way communication tool

The content you post on Facebook should encourage followers to express their thoughts. Think of it this way – Facebook is a social media network, which means that people use it to connect with friends and communicate with family members. They don’t want to be showered with advertising messages! Instead of speaking at customers, create dialogues that promote engagement and feedback. Try asking probing questions, sharing fun quizzes, or posting images and videos that get your followers talking. Remember that engaging content has a better chance of going viral and attracting more followers to your profile.

Mistake #2: Ignoring follower metrics

There’s no telling whether your content is going to appeal to your followers or not. All audiences are different, and the only way to find out what’s going to work for them is to head over to Facebook Insights in your admin panel. Take a look at the metrics there to determine if your posts are resonating with your readers. Some of the best insights include your top posts, where you can find the types of posts that rank high on the list (they can either be text, links, images, or videos). You can analyze the statistics and pick up things from there.

Mistake #3: Targeting ads poorly

It is true that Facebook has more than one billion active users. But guess what? Most of these people don’t want to see your ads! So don’t waste time and money to show them ads when you can use Facebook’s powerful set of audience targeting tools. Facebook allows you to choose potential ad viewers based on their location, age, education, interest, and more. You can easily weed out people who are unlikely to click on your ads. You can create multiple ad groups to be displayed at different times to various audience groups. This is a method to test and see which ones work best.

Mistake #4: Abandoning your audience

This is probably one of the worst things you can do. When it comes to Facebook marketing, consistency matters. People won’t be very impressed if they visit your page and see that your last post was a few months ago. When you post at regular times, on the other hand, your followers will get into the habit of expecting posts from you – they’ll even look forward to them if the content is really good! If you find it hard to stick to a schedule, try using tools that can automate your posting for you like Hootsuite.

If you’re not using Facebook to expand your online business presence, you’re missing out on one of the most powerful marketing tools out there. Want more tips on how to expand your business through Facebook? Get in touch today and our experts will be happy to help.

Published with permission from TechAdvisory.org. Source.

MasterCard’s new selfie verification

Love them or hate them, selfies are here to stay. And with facial recognition technology becoming both more advanced and more mainstream, selfies have now found their way into the online security world. MasterCard is the most recent global corporation to join in on the trend. Here’s how they’re planning to integrate facial recognition technology into the online payment process.

At the beginning of this autumn, MasterCard will acquire the help of 500 customers to test out a new application that enables people to verify their identity and authenticate online transactions with a facial scan. What does this mean? Instead of using a traditional password at the online checkout, MasterCard wants to give you the option to snap a selfie instead. According to the credit card giant, they’ve partnered with every smartphone company in the business to make this mode of identity verification possible.

Why is this happening?

A quote from Ajay Bhalla, security expert at MasterCard, suggests this is an attempt by the credit card giant to appeal to a younger crowd of digital natives. “The new generation, which is into selfies…I think they’ll find it cool. They’ll embrace it,” Bhalla recently said.

That said, the “cool” appeal to youth is likely not the only reason for this change. The firm is likely attempting to make online purchases both more secure and more convenient.

How it works

To use this technology, users will have to download a dedicated app, which they can then use to take a photo of themselves at checkout. But how does MasterCard prevent a thief from using a photo of you to fake your verification? Simple – the app requires you to blink to prove that you’re a living, breathing human being.

However, it’s been noted by critics that, in today’s technological world, even a blink can be animated on a static photo. This leaves those of us with security concerns wondering whether MasterCard will make this app more secure before it’s released.

Note as well, though, that MasterCard is not getting rid of traditional passwords completely. Users will still have the option of the more conventional method of verification, as well as the choice of fingerprint scanning to check your identity.

Is this where the future of online security is headed?

With the release due later this year of a similar Windows 10 security application to identify users using biometrics, it appears that this is where the future of online security is headed. And with ever more applications and online services requiring a password, it is becoming increasingly difficult for the average web user to create one that is both unique and secure for each individual service. So whether it’s facial recognition, a fingerprint scan or some other technology that’s yet to be perfected, it seems as though some sort of more advanced security solution is inevitable.

Want more of the latest security news? Looking to implement new security to protect your IT infrastructure from cyber threats? Get in touch today.

Published with permission from TechAdvisory.org. Source.